About us

Our Story, Our Food, Our London

It started on Christmas Eve, 1994. The first Happy restaurant opened its doors in Varna, Bulgaria - a city on the Black Sea coast - and the response was immediate. Within months, a second site had opened. Then another. Then another. Thirty-one years later, Happy has grown into one of Europe's most recognised casual dining brands, with over 35 restaurants across Bulgaria, five in Barcelona, and our flagship London restaurant sitting proudly in the heart of Piccadilly Circus. What's never changed? The people behind it. Happy has been family-run from day one, and that comes through in everything - the warmth of the welcome, the consistency across every site, and a genuine belief that a great meal should be accessible to everyone. No airs, no pretension. Just brilliant food, a beautiful room and a team that means it. London was always the next chapter. And we're still only just getting started.

What Makes Happy Different

There are plenty of restaurants in central London. Here's why Happy isn't just another one.

A menu that actually travels - from sushi and fresh seafood to signature burgers, pasta and beyond. Genuine variety that works for mixed groups, adventurous eaters and anyone who just wants something they love.
Family-run, always - not a faceless chain. The same family that opened that first restaurant in Varna in 1994 is still driving the brand today.
Built for everyone: groups, families, solo diners, tourists, locals. Happy London works for any occasion and any combination of people.
Central London, properly central, just a short walk from Piccadilly Circus and Leicester Square tube stations. You can't get much closer to the middle of it all.
Award-winning, multiple British Restaurant Awards, Best Restaurant in London, Restaurant of the Year in England 2025. The recognition is great. The food is better.

Why Guests Choose Happy

Why Guests Choose Happy Текст: Ask our regulars and they'll say something slightly different each time - but a few things come up again and again. The location is unbeatable. The menu has something for everyone at the table. It never feels stuffy or stressful. The kids love the atmosphere. The vibe of the restaurant always delivers, whether it's a quiet midweek dinner or a full table of people celebrating something. And the food - consistently, reliably - is excellent. That's not an accident. It's thirty years of getting it right.

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31

Years

Restaurants
Happy
+35

Restaurants

In Bulgaria,
Spain and England
+100

International
awards

International
awards
11 m.

Happy clients
per year

Our
primary target

History

1994

Opening of the first Happy restaurant in Varna
1997

Opening of the first Happy restaurant in Ruse
1999

Opening of the first restaurant in Plovdiv
2000

Opening of the first restaurant in Sofia
2004

First restaurant in Barcelona
2006

Opening of the first restaurant in Burgas
2007

20 Happy restaurants in Bulgaria
2019

Opening of the first restaurant in London
2020

23 Happy restaurants in Bulgaria
2021

13 years a favorite brand of the Bulgarians

The first restaurant of the Happy Bar & Grill chain was opened in Varna, the sea pearl of Bulgaria, on Christmas Eve – 24 December 1994. Embraced by the local people, soon enough, on 06 July 1995 it was followed by the second start-up, thus launching the largest and fast-growing chain of daily restaurants in the country. Nowadays, the company manages and develops +35 Happy restaurants in Bulgaria, five more in Barcelona, Spain and our newest location in Piccadilly Circus, London, UK. Our restaurants are located in the bussiest places with the highest footfall numbers.